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Cart layout

Cart layouts are dynamic blocks of HTML or text content used in triggered messages.

Introduction to cart layouts

Create, edit, copy, and delete cart layouts.

Manage cart layouts

Check your cart layouts before using them in live messaging.

Preview and test cart layouts

Configure and assign the most effective cart layout for each unique visitor scenario to enhance user experience and increase conversion rates.

Assign a cart layout to a trigger

Learn about cart layout compatibility with responsive design.

Make cart layouts responsive

Learn why your cart layout emails might appear the same after changes, and learn how to see updates.

Why your cart layout may not update in emails

Track cart layout links when sending through Salesforce Marketing Cloud

Basics of cart layouts, including how to create, manage, preview, assign, and troubleshoot.

Get started with Cart layouts

Use Jinja in a cart layout to dynamically display content based on the visitor's behavior and preferences.

Edit cart layout with Jinja

Create a grid‑based cart layout using a pre‑defined template or by editing your cart layout code.

Create a cart with a grid layout

Create multi‑row and multi‑column layouts in your cart layout using manual Jinja loops or the Jinja batch filter.

Create a cart layout with multiple rows and columns

Learn to fit product images seamlessly into your cart layout by ensuring they are precisely sized, using resizing techniques.

Fit product images in your cart layout

Control which products or details appear in your cart layout by using values captured by Fresh Relevance.

Show or hide content based on specific values

Depending on what your script captures, the cart layouts usually have access to each product’s quantity and unit price.

Show the total price for each product row

Effectively highlighting discounted prices in cart layouts can enhance the shopping experience and encourage purchases.

Highlight discounted prices in cart layouts

Edit your cart layout by adjusting its structure, adding rows or columns, or controlling image display.

Build or edit your cart layout

Track the source of clicks by changing the campaign code in your cart layout based on the trigger type or stage.

Change the tracking code for each trigger type/stage

Limit the number of items shown in your cart layout email and display a message when the shopper has more items in their cart than are shown.

Add a remaining items message to a cart layout email

Let your customers know about your free delivery options.

Add a free delivery message to your cart layout emails

Show your customers only the total number of products in their cart and exclude abandoned products.

Add a limited cart total to your cart layout

Display product star ratings in your cart layout emails or SmartBlocks by using Jinja to convert a numerical rating into a set of star icons.

Add star ratings to cart layouts and SmartBlocks

Understand product variants or SKUs in Fresh Relevance and how you can use them for deeper personalization.

Product variants (SKUs)

Generate an unsubscribe link to use in your marketing emails.

Add an unsubscribe link to your emails

Learn to map Fresh Relevance fields to your messaging provider.

Map fields to your messaging provider

Learn to stop sending abandoned cart emails to customers who have completed a purchase.

Prevent abandoned cart emails after purchase

Learn how persistent cart works and why a cart might appear empty.

Persistent cart

mplement advanced Jinja logic, tracking rules, and conditional behaviours to add dynamic messages, thresholds, and rating displays.

Advanced cart layout configuration

SmartBlocks and Slots

Learn to create Slots and add Rules and SmartBlocks for personalized content such as recommendations, countdown timers, or unique coupon codes.

Create and configure Slots

Slots control which SmartBlocks appear in your emails or on your web pages.

Add a Slot to your website or emails

SmartBlocks are HTML blocks that use real-time data to personalize content such as emails, websites, or apps.

Create and edit a SmartBlock

SmartBlock layouts define the structure and styling of your SmartBlocks.

SmartBlock layout overview

Use the editor to customize your SmartBlock layouts and match them to your brand.

Use the SmartBlock layout editor

Learn how to structure your SmartBlocks and Slots in folders for easier management.

Organize folders for SmartBlocks and Slots

Basics of SmartBlocks and Slots, including how to create them, choose layouts, and add personalised content. 

Get started with SmartBlocks and Slots

Marketing rules let you use behavioral, transactional, and contextual data to control how content and programs are delivered.

Use marketing rules

Marketing rules define the conditions used to control how content, messages, and experiences are delivered across Fresh Relevance.

Marketing rule types

Product tags let you group products and personalise content using marketing rules and recommendation filters.

Use tags in rules and filters

Price affinity predictor uses Artificial Intelligence (AI) to predict the price band at which a new visitor is most likely to buy a product.

Price affinity predictor

Create rules to control when a Slot is shown based on the URL a visitor is viewing.

Use the Current Page URL rule

Use Slot rules to target website content to visitors arriving from a specific email, URL, or campaign.

Show content only if visitors click from email, URL, or campaign

Understand how to use rules, filters, tags, and targeting options.

Rules, filters, and targeting logic

Use Social Proof tags to show how often a product has been browsed, carted, or purchased within the time period you select.

Carted and browsed figures for Social Proof tags

Exclude browsed or purchased products from your Recommendation SmartBlocks by using the Exclude Recent Activity filter.

Exclude browsed or purchased products from recommendations

Display custom, real‑time data from external systems within Recommendation SmartBlocks on your website.

SmartBlock enrichment channels

High‑resolution images make Recommendation SmartBlocks look sharper in emails, especially on high‑density displays like Retina screens.

Enable high-resolution images in recommendation SmartBlocks

Add custom fonts for use in your SmartBlocks.

Add custom fonts to SmartBlocks

Add SmartBlocks to your Product List Pages (PLPs) to highlight promotions, guide customers through long product grids, and display personalized content directly within the listing experience.

Add content into Product List Pages

Learn how seconds display and update in Fresh Relevance countdown timers for email and website.

Seconds behavior in Countdown SmartBlock

Our enhanced Integration is handled as an Instagram App, so has passed their approval process to ensure we’re 100% compatible.

Use the enhanced Instagram integration

Learn how to configure SmartBlock content, customize layouts, and use additional features.

SmartBlock content and layout configuration

Recommendation SmartBlocks display personalized product recommendations based on a visitor’s behavior, context, or popularity trends.

Recommendation SmartBlocks

Use social proof messaging to create urgency and increase interest in your products.

Social proof messaging

Use Reviews SmartBlocks to display customer reviews in your emails and on your website.

Reviews SmartBlocks

Use Countdown SmartBlocks in emails and on web pages to create a sense of urgency around events with a defined start or end time.

Countdown SmartBlocks

Banner SmartBlocks display content for emails and web pages, or apps.

Banner SmartBlocks

Use Coupon SmartBlocks to display coupon codes to visitors on your site and in emails.

Coupon SmartBlocks

Web Crop SmartBlocks capture a defined area of an external web page and insert it into your emails as an image.

Web Crop SmartBlocks

Pinterest SmartBlocks display real‑time images from a public Pinterest board in emails and on your website.

Pinterest SmartBlocks

Instagram SmartBlocks display the most recent images from your Instagram account in emails and on your website.

Instagram SmartBlocks

Data Capture SmartBlocks are used to identify website visitors by collecting data such as an email address or phone number.

Data Capture SmartBlocks

SmartBlock types

Ensure that your Slots and SmartBlocks display correctly across different screen sizes.

Make Slots responsive for mobile devices

Cumulative Layout Shift (CLS) refers to changes in a web page's layout after the page has loaded or while loading.

Understand Cumulative Layout Shift when injecting web content

App output allows you to define data fields that are returned through the API.

App output

How SmartBlocks and Slots behave on websites and mobile devices.

Web and mobile behavior

You might notice that products which are out of stock or discontinued are still appearing in your product recommendations.

Removed products still showing in product recommendations

Fix mismatched links and images in Fresh Relevance product recommendation SmartBlocks.

Products link to the incorrect page

As part of our reporting and tracking, we add parameters to links in SmartBlocks and cart layouts to assign appropriate recovery values.

Tracking parameters added to SmartBlock and Cart Layout links

Find guidance on tracking parameters, link behavior, and common issues with SmartBlocks and Slots.

Troubleshoot SmartBlocks

Easily personalize your website using the Fresh Relevance Site Editor.

The Site Editor

Site editor

Experiences let you create and manage journeys across your website and messages, consistent messaging across channels and touchpoints.

Introduction to Experiences

You can customize website and message content to create a unified experience for users across all channels.

Create and manage Experiences

Experiences

Access additional personalization options.

Use server-side personalization

Server-side personalization

The Geotargeting module enables you to customize content based on a person's geographic location.

Geotargeting module overview

Geotargeting utilizes location data to enhance your marketing strategies and customer engagement.

Use geotargeting

Geotargeting

Jinja merges available inside a Cart or SmartBlock layout.

Cart and SmartBlock layout merges

Jinja functions available inside a Cart or SmartBlock layout.

Cart and SmartBlock layout functions

Jinja reference

Developer hub

Training portal

Contact support

Go to Personalization

Find answers and get help from Intercom Support and Community Experts

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