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SmartBlocks and Slots

Learn to create Slots and add Rules and SmartBlocks for personalized content such as recommendations, countdown timers, or unique coupon codes.

Create and configure Slots

Slots control which SmartBlocks appear in your emails or on your web pages.

Add a Slot to your website or emails

SmartBlocks are HTML blocks that use real-time data to personalize content such as emails, websites, or apps.

Create and edit a SmartBlock

SmartBlock layouts define the structure and styling of your SmartBlocks.

SmartBlock layout overview

Use the editor to customize your SmartBlock layouts and match them to your brand.

Use the SmartBlock layout editor

Learn how to structure your SmartBlocks and Slots in folders for easier management.

Organize folders for SmartBlocks and Slots

Basics of SmartBlocks and Slots, including how to create them, choose layouts, and add personalised content. 

Get started with SmartBlocks and Slots

Marketing rules let you use behavioral, transactional, and contextual data to control how content and programs are delivered.

Use marketing rules

Marketing rules define the conditions used to control how content, messages, and experiences are delivered across Personalization.

Marketing rule types

Product tags let you group products and personalise content using marketing rules and recommendation filters.

Use tags in rules and filters

Price affinity predictor uses Artificial Intelligence (AI) to predict the price band at which a new visitor is most likely to buy a product.

Price affinity predictor

Create rules to control when a Slot is shown based on the URL a visitor is viewing.

Use the Current Page URL rule

Use Slot rules to target website content to visitors arriving from a specific email, URL, or campaign.

Show content only if visitors click from email, URL, or campaign

Understand how to use rules, filters, tags, and targeting options.

Rules, filters, and targeting logic

Use Social Proof tags to show how often a product has been browsed, carted, or purchased within the time period you select.

Carted and browsed figures for Social Proof tags

Exclude browsed or purchased products from your Recommendation SmartBlocks by using the Exclude Recent Activity filter.

Exclude browsed or purchased products from recommendations

Display custom, real‑time data from external systems within Recommendation SmartBlocks on your website.

SmartBlock enrichment channels

High‑resolution images make Recommendation SmartBlocks look sharper in emails, especially on high‑density displays like Retina screens.

Enable high-resolution images in recommendation SmartBlocks

Add custom fonts for use in your SmartBlocks.

Add custom fonts to SmartBlocks

Add SmartBlocks to your Product List Pages (PLPs) to highlight promotions, guide customers through long product grids, and display personalized content directly within the listing experience.

Add content into Product List Pages

Learn how seconds display and update in Personalization countdown timers for email and website.

Seconds behavior in Countdown SmartBlock

Our enhanced Integration is handled as an Instagram App, so has passed their approval process to ensure we’re 100% compatible.

Use the enhanced Instagram integration

Learn how to configure SmartBlock content, customize layouts, and use additional features.

SmartBlock content and layout configuration

Recommendation SmartBlocks display personalized product recommendations based on a visitor’s behavior, context, or popularity trends.

Recommendation SmartBlocks

Use social proof messaging to create urgency and increase interest in your products.

Social proof messaging

Use Reviews SmartBlocks to display customer reviews in your emails and on your website.

Reviews SmartBlocks

Use Countdown SmartBlocks in emails and on web pages to create a sense of urgency around events with a defined start or end time.

Countdown SmartBlocks

Banner SmartBlocks display content for emails and web pages, or apps.

Banner SmartBlocks

Use Coupon SmartBlocks to display coupon codes to visitors on your site and in emails.

Coupon SmartBlocks

Web Crop SmartBlocks capture a defined area of an external web page and insert it into your emails as an image.

Web Crop SmartBlocks

Pinterest SmartBlocks display real‑time images from a public Pinterest board in emails and on your website.

Pinterest SmartBlocks

Instagram SmartBlocks display the most recent images from your Instagram account in emails and on your website.

Instagram SmartBlocks

Data Capture SmartBlocks are used to identify website visitors by collecting data such as an email address or phone number.

Data Capture SmartBlocks

SmartBlock types

Ensure that your Slots and SmartBlocks display correctly across different screen sizes.

Make Slots responsive for mobile devices

Cumulative Layout Shift (CLS) refers to changes in a web page's layout after the page has loaded or while loading.

Understand Cumulative Layout Shift when injecting web content

App output allows you to define data fields that are returned through the API.

App output

How SmartBlocks and Slots behave on websites and mobile devices.

Web and mobile behavior

You might notice that products which are out of stock or discontinued are still appearing in your product recommendations.

Removed products still showing in product recommendations

Fix mismatched links and images in Personalization product recommendation SmartBlocks.

Products link to the incorrect page

As part of our reporting and tracking, we add parameters to links in SmartBlocks and cart layouts to assign appropriate recovery values.

Tracking parameters added to SmartBlock and Cart Layout links

Find guidance on tracking parameters, link behavior, and common issues with SmartBlocks and Slots.

Troubleshoot SmartBlocks

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