Before you start
Trigger SmartBlocks can currently only be used when Dotdigital Marketing is your messaging provider.
You can create separate Trigger SmartBlocks for different types of triggered messaging.
When you create a new block, you’re prompted to pick from the available Trigger SmartBlock templates in your account. The templates you see are those created for the messaging type you’ve selected.
Create a new block
In Personalization, go to Automation > Trigger SmartBlocks.
Select Create Trigger SmartBlock.
In the popup, enter a name for your Trigger SmartBlock and expand the drop-down menu to select a storage folder.
Expand the Message type drop-down menu and choose from:
Cart abandonment email
Browse abandonment email
Post purchase email
Price drop email
Back in stock email
Low stock email
Select Continue.
Under Choose a template, select the Trigger SmartBlock template you want to use, then select Continue.
On the Design tab, expand the sections to edit any text, colors, images, fonts and other design elements you want.
On the Links tab, optionally, expand the Links section to edit the destination URLs for the links in your Trigger SmartBlock.
Expand the Tracking parameters section to edit or add any custom tracking values you want to use.
Tracking parameters you add here act as the default for this Trigger SmartBlock. If you set tracking parameters at the trigger program level which differ from those set on the Trigger SmartBlock, the parameters set in the trigger program are used.Select Save.
Preview and test
Within the Trigger SmartBlock editor, you can preview your block, as well as test send a message containing it, to check that the configuration of the block is as you want it. Make sure you have saved your changes to generate the correct preview or test send.
Preview
On the right hand side of the editor screen, you automatically see a desktop preview of your Trigger SmartBlock, as it is currently configured. To change the scale of the preview, select either the mobile preview icon, or the custom preview icon and enter your desired width in pixels.
Select Preview to:
set a maximum number of products for the preview to display
include specific products in the preview
generate a preview for a particular email address or mobile number
generate a preview for a randomly generated recent cart.
In the Preview side panel, set your desired preview criteria, then select Preview.
Test send
Select Test send at the top of the preview panel.
In the side panel, expand the Trigger program drop-down menu and select the trigger program you want to test.
Enter the email address or mobile number you want to test to.
Select Send test.
Once you’re happy with your Trigger SmartBlock, select Save & continue to go to the Summary page.
Trigger SmartBlock summary
The Trigger SmartBlock details panel displays:
Trigger SmartBlock name
To change the name, select Edit, enter the new name, then select the tick icon.
Message type
This can’t be changed.
Template used
To edit, select Change template, then expand the New template drop-down menu. Select the template you want to use, then select Change template.
This resets all design and link settings for the Trigger SmartBlock to the default values for the new template. Other settings aren’t changed.
Folder location
To move the Trigger SmartBlock to a different folder, expand the Folder drop-down menu and select the folder you want.
SmartBlock tags
To remove a tag, select the X icon next to it. To add a new tag, select Add tag, then enter the name for the tag and select Add SmartBlock tag.
When you’re ready, select Save if you want to use your Trigger SmartBlock straight away, or select Save & go to triggers if you want to return to it later.