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Use Trigger SmartBlocks in Dotdigital Marketing

Use App blocks directly in Marketing’s EasyEditor to include Trigger SmartBlock content in your emails.

Before you start

When you create Trigger SmartBlocks in Personalization, you can add an App Block to the Marketing EasyEditor which acts as a placeholder for the content you want to display.

You only need to add one Trigger SmartBlock App block to each Marketing account, as the App block can be used as a placeholder for any of your Trigger SmartBlocks. The specific content to use for a campaign is defined in the trigger program settings.

At the time of send, Marketing fetches the content from Personalization and displays it at the specified position in the email campaign.

1. Add a Trigger SmartBlock App block to EasyEditor

  1. In Personalization, go to Automation > Trigger SmartBlocks.

  2. Select a Trigger SmartBlock, then select Edit.

  3. Make any edits you want to the Trigger SmartBlock then select Save and continue.

  4. In the top right, expand the Use in Dotdigital Marketing drop-down menu, and select the Marketing account you want to add the App block to.

You see a confirmation message that the App block has been created.

2. Add an App block to your email campaign

Before you start

Trigger SmartBlock App blocks are only available in the email EasyEditor.

  1. In Marketing, go to Automation > Triggered email.

  2. Create or edit the email campaign you want to add the Trigger SmartBlock to.

  3. In EasyEditor, expand the Personalization section of the Build menu.

  4. Select and drag the Trigger SmartBlock App block to the desired position on the canvas.

  5. Select Save.

3. Add a Marketing campaign to your trigger program

  1. In Personalization, go to Automation > Triggers in the left side menu and then select the Trigger programs tab.

  2. Either select the trigger program you want to edit, or select Create trigger program to create a new one.

  3. On the Edit program page, expand the Action channel drop-down menu and select the Marketing account which contains the campaign you want to send.

  4. For Template ID, enter the campaign ID for the triggered campaign you want to send.
    ​To find the campaign ID, open the triggered campaign in Marketing and copy the ID from the URL.

  5. Expand the Trigger SmartBlock drop-down menu and select the Trigger SmartBlock you want to display.

  6. Configure any other trigger program settings you want to use, then select Save.

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