You can create trigger programs for any number of events that your Personalization script is configured to track. There are three standard trigger program templates automatically created in all new accounts for the following events:
Cart abandonment
Browse abandonment
Purchase completion
You can also choose to create additional, more customized, trigger programs.
For each trigger program, you can choose how many messages to send, as well as define the content of those messages. When your Personalization and Marketing accounts are connected, you can create and design triggered email campaigns in Marketing, and send these through a Personalization trigger program.
Include a Trigger SmartBlock in a Marketing triggered email
Learn how in Use Trigger SmartBlocks in Dotdigital Marketing.
Add a Dotdigital Marketing campaign to your trigger program
Before you start
Learn more about trigger programs in An introduction to trigger programs and Create a trigger program.
In Personalization, go to Triggers in the left side menu and then select the Trigger programs tab.
Either select the trigger program you want to edit, or select Create trigger program to create a new one.
On the Edit program page, expand the Action channel drop-down menu and select the Marketing account which you created your triggered campaign in.
For Template ID, enter the campaign ID for the triggered campaign you want to send.
To find the campaign ID, open the triggered campaign in Marketing and copy the ID from the URL.Expand the Trigger content drop-down menu and select the Trigger SmartBlock you want to display.
You can use the magnifying glass icon to preview the selected content.Configure any other trigger program settings you want to use, then select Save.