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Segments allow you to target visitors based on data collected from your website or imported from an FTP server or messaging provider.

Understand segments

Group visitors based on particular behaviors.

Create a behavioral segment

Enable increased personalization, responsiveness to catalog changes, targeted messaging, and tailored content based on product changes.

Create a product change segment

Importing segments allows you to bring people from your messaging provider or secure FTP server into a segment.

Import segments

Learn to send segments directly to a supported ESP or to a file on an FTP server using an export channel.

Segment export channels

Include additional visitor data fields in a generated segment.

Segment field mapping

Identify single purchasers to personalize content and convert first-time customers into returning ones.

Create a segment of one-time purchasers

Segments

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Because you already asked about invitations, this prototype demo can add the follow-up: use the role selector before sending each invite to limit access to the teammate responsibilities.

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This prototype demo suggests starting with your workspace profile, inviting the team members who need access, and then connecting the integrations you use.

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In this prototype demo, integrations are configured from workspace settings. Choose the integration, connect the account, and review the enabled permissions.

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In this prototype demo, invite teammates from workspace settings, then choose the access each teammate needs before sending the invitation.

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