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The Visitors area is where you can find all the information about the visitors to your website.

Visitor details

Include the weather forecast for a customer's location in your content.

Weather data

Enhance email marketing with Fresh Relevance's real-time analytics, advanced tagging, and targeted campaigns.

Analytics for email marketing

Manage and analyze data, and create and edit segments.

Data

Files can be retrieved from a secure FTP server or from your messaging provider and loaded to the platform to store visitor data.

Import person data

It’s possible to import an extended set of person data into Fresh Relevance.

Import additional person data for your visitors

Fresh Relevance can load purchase data from a file which you place on an SFTP server.

Import transactions

Add your product data to Fresh Relevance for use in your SmartBlocks and triggered messaging.

Import product data

Fresh Relevance can import product reviews and service reviews from external review services.

Import review data

Fresh Relevance can export real-time ecommerce data through FTP or other methods for your third-party ESP, CRM, or analytics package.

Export data with the Firehose

Use Amazon Web Services (AWS) S3 storage as a source for importing and exporting data.

AWS S3 - Import and export

Upload data to your account using custom data tables.

Create a custom data table

Manually import data to your custom data table with a CSV file upload, or use an import channel or the API.

Import custom data

After creating your Custom data table and importing data into it, you can use it in a SmartBlock.

Use Custom data tables in SmartBlocks

There’s a standard file format required for sending browse and transactional data from Fresh Relevance to external systems.

Firehose data format

Data import and export

Segments allow you to target visitors based on data collected from your website or imported from an FTP server or messaging provider.

Understand segments

Group visitors based on particular behaviors.

Create a behavioral segment

Enable increased personalization, responsiveness to catalog changes, targeted messaging, and tailored content based on product changes.

Create a product change segment

Importing segments allows you to bring people from your messaging provider or secure FTP server into a segment.

Import segments

Learn to send segments directly to a supported ESP or to a file on an FTP server using an export channel.

Segment export channels

Include additional visitor data fields in a generated segment.

Segment field mapping

Identify single purchasers to personalize content and convert first-time customers into returning ones.

Create a segment of one-time purchasers

Segments

Developer hub

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Go to Personalization

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Build your first workflow and watch it run end to end.

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Connect the tools your team already uses to bring data in.

Connect your stack

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