Before you start
You must have:
a Dotdigital Marketing account with the Dotdigital Tag set up for your site.
a Dotdigital Personalization account
installed the following extensions from the Adobe Commerce Marketplace:
Magento Open Source
The Dotdigital Personalization and Marketing extensions are also compatible with stores built in Magento 2 Open Source.
How it works
The Dotdigital Marketing Adobe Commerce extension tracks behavioral data on your site using the Dotdigital Tag. This data is automatically shared with Personalization.
The Dotdigital Personalization Adobe Commerce extension passes product, cart, and purchase data to your Personalization account. Cart and purchase data joins with behavioral data to give a full picture of a visitor’s session.
You don’t need to install a separate Personalization tracking script. All tracking data for both Dotdigital Marketing and Personalization is handled by the Dotdigital Tag.
Set up the integration
To complete the set up, you must:
Ensure that Personalization is enabled on the Dotdigital Tag in your Dotdigital Marketing account.
Configure Dotdigital Personalization to use the Dotdigital Tag.
Enable the Dotdigital Marketing and Personalization extensions in Adobe Commerce.
Complete the connection process in Dotdigital Personalization.
In Dotdigital Marketing
Go to Connect > Connect website.
Select the Edit icon for your site.
Under Dotdigital Tag connection settings, enable Dotdigital Personalization.
Under Advanced settings, check that Track order insights from purchaseComplete events is set to No.
The Adobe Commerce integration syncs orders into Dotdigital Marketing, so enabling this setting could create duplicate records.Copy your Dotdigital Tag profile ID and save it for later.
You need this when you set up the Dotdigital Marketing extension in Adobe Commerce.Select Save, then select Close.
In Dotdigital Personalization
Select the Account menu icon and go to Settings > Website Settings > Site Details.
Check that the connected website name, address, and currency are correct.
Select Next.
Expand the Website eCommerce System drop-down menu and select Dotdigital Tag.
Select Next.
Read the confirmation message, then select Yes.
In Adobe Commerce
To enable the Dotdigital Marketing extension:
Go to Stores > Configuration > Dotdigital Marketing > Configuration > Tracking.
Enter your Dotdigital Tag profile ID, then select Save Config.
Learn more in Enable the Dotdigital Tag for Magento Open Source and Adobe Commerce.
To enable the Dotdigital Personalization extension:
Go to Stores > Configuration > Dotdigital Personalization > Script setup.
Set Enable Dotdigital Personalization Script to No.
You don’t need this script when using the Dotdigital Tag.For Account ID, enter your Personalization Account ID.
To find this, in Personalization , select the Account menu icon in the bottom left. Copy the Account ID value from the top section of the menu.Expand the Region drop-down menu and select the region for your website. Choose from:
Region 1 (Europe)
Region 2 (North America)
Region 3 (Asia Pacific)
Select Save Config.
In the left side menu, go to Product data sync setup.
Set Enable product sync and Enable cart update sync to Yes.
Select Save Config.
Copy the Access token to your clipboard.
Connect your Adobe Commerce store in Personalization
In Personalization, go to Settings > Website settings > Adobe Commerce integration.
Enter your access token and select Connect store.
In the store table , enable Product sync and Cart sync for the stores you want to sync.
Once the connection is complete, data begins syncing from your site and you see the relevant data in your Dotdigital Marketing and Personalization accounts.