You can use Marketing and Personalization together on Shopify to share tracking and product data across both platforms. This simplifies setup, ensures consistent tracking, and allows behavioural data to flow between Marketing and Personalization.
Dotdigital Marketing and Personalization uses the Dotdigital Tag that replaces legacy tracking and enables compatibility with Personalization.
Before you start
You must have:
A Shopify store
A Dotdigital Marketing account
A Dotdigital Personalization account
If you want to track custom data, such as custom events or additional visitor information, you must manually implement the required Dotdigital Tag API methods.
How this setup works
The Dotdigital Tag replaces legacy Web Behaviour Tracking for Marketing.
Marketing tracks behavioural data on your site using the Dotdigital Tag.
This data is automatically shared with Personalization.Personalization uses product data and metadata synced through the Shopify integration.
When you install both the Marketing Shopify app and the Personalization Shopify app, the Dotdigital Tag is implemented automatically.
You do not need to install a separate Personalization tracking script.
Set up Marketing and Personalization
To use Marketing and Personalization together, complete the steps in both Marketing and Personalization.
In Marketing
Install the Shopify integration.
Learn how in Set up Shopify with Marketing.Go to Connect > Connect website.
Select the Edit icon next to your website.
Under Dotdigital Tag connection settings, enable Personalization.
Select Save, then Close.
In Personalization
Configure Personalization to use the Dotdigital Tag
Select the Account menu icon and go to Settings > Website Settings > Site Details. This view shows your connected website name, address, and currency.
Verify the data is correct.
Select Next.
From the Website eCommerce System drop-down menu, choose DDGTag.
Select Next, then confirm by selecting Yes.
Install the Shopify integration
Install the integration if you have not already done so.
Learn how in Set up Shopify with Dotdigital.
Configure Shopify settings
Go to Settings > Website Settings > Shopify Settings.
Confirm your Shopify store is listed.
Select the Edit icon next to your store.
Clear the Install Dotdigital Script option.
Select SAVE AND UPDATE STORE.
Outcome
After setup:
Marketing tracks customer behavior using the Dotdigital Tag.
Behavioral data is shared with Personalization.
Personalization imports product data and metadata from Shopify.
Both products work together without duplicate tracking scripts.