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1 July 2026 - Personalization release notes

Here's what's changed for Personalization over the last two weeks.

What's new sparkles

Branding update and app switcher

From 1 July 2026, you will see updated branding across key products, along with a small navigation improvement.

  • Updated product names
    We have updated product names to reflect the new brand:

    • Dotdigital becomes Marketing

    • Fresh Relevance becomes Personalization

  • Updated look and feel
    When you log in, you will notice refreshed branding across:

    • Marketing and Personalization, including updated logos and colours

    • The log-in page and left-hand navigation

    • All functionality remains the same, and all functionality remains in the same place. Learn more.

Transaction records

  • Transaction imports now correctly process records when a return_reason field is present and populated, preventing records from being dropped and ensuring events appear on the visitor profile.

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